Integrity Management in Sport

  • Jeroen Maesschalck
  • Yves Vanden Auweele


This paper proposes integrity management as a strategic reaction to what is perceived as a moral
deficit in sports.

First, a number of frequently heard counterarguments against integrity management such as "we have no ethical problems in our organization" or "by introducing ethics management our coaches, directors, athletes, etc. will feel attacked" are addressed and subsequently refuted.

The central argument of the paper states that good ethics management should achieve a right balance between two complementary approaches. A rules-based approach includes both specific regulations about what is acceptable behavior and appropriate punishment procedures. A values-based approach includes support for managers, coaches and athletes facing ethical dilemmas. The latter are
ambiguous situations where it is not really clear which behavior would be considered ethical.

The paper concludes with recommendations on how to implement the listed instruments so as to ensure that they make a real difference and are not restricted to lofty ambitions on glossy brochures.


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